Our Team

Tiffani C. Moore is employed with the Federal Housing Finance Agency (FHFA), the prudential and mission regulator for the government-sponsored enterprises: Fannie Mae, Freddie Mac, and the eleven Federal Home Loan Banks (FHLBanks), as the Manager of the FHLBank Affordable Programs Branch and provides expert analysis and advice on regulatory policy and legal matters involving the FHLBanks and national housing markets with an emphasis on affordable housing and community investment.

Prior to joining FHFA, Tiffani supported the U.S. Department of HUD, Harris County, TX, and a member of Congress with her expertise in affordable housing finance, homelessness assistance/prevention policy development, and neighborhood revitalization.

In addition to her board service with Insight Memory Care Center, Tiffani is a director on the following boards: Good Shepherd Housing & Family Services and the Northern Virginia Delta Education & Community Service Foundation, and is the President-Elect of Women in Housing & Finance, Incorporated. She is a member of the Northern Virginia Alumnae Chapter of Delta Sigma Theta Sorority, Incorporated, the Junior League of Washington, DC, and the University of Virginia Darden School of Business’ Dean’s Diversity Advisory Council. Tiffani is also a member of Leadership Fairfax’s Class of 2021.

Tiffani has been recognized by Women in Housing & Finance, Incorporated; the Leadership Center for Excellence, and her alma mater, Dillard University, as a 40 Under 40 Honoree demonstrating excellence in her personal, professional, and philanthropic endeavors.

A Houston, Texas native, Tiffani has a Bachelor of Arts in English, magna cum laude, from Dillard University, a Master of Urban Planning from the University of Michigan, and a Master of Business Administration from the University of Virginia where she was awarded the C. Stewart Sheppard Distinguished Service Award.

With over 20 years of experience in senior living/healthcare operations, sales, marketing and business development, Ken Connelly has worked for Sunrise Senior Living, HCR-Manor Care in regional and Director level positions. Ken is currently the Vice President of Operations for Lutheran Social Ministries of Maryland which a parent organization to Carroll Lutheran Village and Lutheran Village of Millers Grant, both provide skilled nursing, assisted living and independent living. Ken has a bachelor’s degree in marketing and communications from Salisbury University, and is a licensed nursing home administrator (LNHA). He lives in Vienna, VA, with his wife and two daughters.

Donald practiced commercial real estate law for approximately 40 years with a number of different law firms. Over the course of his career, he represented national and regional developers and home builders in the acquisition, financing development and sale of residential, commercial and mixed use projects throughout the Washington, D.C. metropolitan area, but primarily in Northern Virginia. Donald worked on many of the largest projects in Northern Virginia, including Fair Lakes, Cascades, Kingstowne, Virginia Run, Lansdowne and Moorefield Station, as well as the Dulles Greenway Toll Road Project. In addition to his law practice, throughout his career he served in a number of management and strategic roles. As a partner at Hazel & Thomas, he served as head of the Real estate Group, as well as the youngest member of the firm’s Board of Directors. He also served on the merger committee negotiating the legal documents for the merger with Reed Smith. Shortly after the merger he became head of the Global Real Estate Group at Reed Smith, managing over 80 attorneys and paralegals in 11 offices. At Odin, Feldman & Pittleman, I served as head of the Real Estate Group, as well as being on the firm’s Board of Directors for 3 years and chairing the firm’s Strategic Planning and Practice Group Leaders Committees.

Donald graduated from the University of Delaware with a degree in Accounting and graduated from Villanova Law School. He spent many enjoyable hours coaching his son’s basketball, soccer and roller hockey teams and his daughter’s soccer team, and was a member of the Paul VI High School Ice Hockey Club Board of Directors. Through programs administered by his law firms, he participated as a mentor for elementary school students at Graham Road and Dogwood Elementary Schools.

Jaclyn has spent her career working for a big 4 accounting firm, specializing in Asset & Wealth Management. Her experience includes the management of tax compliance engagements for a broad range of clients within the investment management industry and providing advice to enhance tax efficiencies for a diverse investor base, including not-for profits.

Jaclyn earned a B.S. in Finance and a MS in Accountancy from Wake Forest University in Winston Salem, NC. She is a CPA licensed to practice in the state of Virginia and is a member of the American Institute of Certified Public Accountants and Virginia Society of Certified Public Accountants.

She lives in Vienna, VA with her husband and two children.

Mark H. Epstein has extensive executive management experience with nonprofit organizations, including more than 30 years as the executive director of international, national, and regional professional health membership associations. This experience includes 20 years as the executive secretary of the International Society of Pharmacoepidemiology (ISPE), 12 years as executive director of the Society of Radiation Oncology, and 10 years as executive director of the National Association of Health Data Organizations. Prior to his association management career, Mark was a senior manager at the Health Systems Agency of Northern Virginia, a regional health planning agency, for 13 years. Mark retired in August 2019.

Mark has served on governing and advisory boards of several nonprofit and public organizations in Northern Virginia. He is a past president of The Ohio State University Alumni Club of DC. Mark was instrumental in establishing the Northern Virginia Long-Term Care Ombudsman Program, and the ISPE Emerging Leader Award. He currently volunteers his time and experience as a director on the Insight Memory Care Center Board.

Mark received his Doctor of Science degree in health policy and planning from Johns Hopkins University. The International Society for Pharmacoepidemiology awarded Mark its Distinguished Service Award.

Now in his 33rd year in the senior housing industry, Aaron D’Costa currently operates his own strategic marketing and management consulting firm with clients throughout the country benefiting from his operations, marketing and capital experiences. He had previously held community- and corporate-based positions with national and regional providers such as Marriott Senior Living Services, Sunrise Senior Living, Classic Residence by Hyatt (now Vi), Fountains Retirement Communities (now Watermark), Pathway to Living, and Symphony Senior Living. In such roles, Aaron’s responsibilities included assistance with the development, marketing and/or implementation of dementia care programs in over 25 states, as well as the development, acquisition and asset management of nearly a dozen communities with memory care. Aaron has also joined one of his health tech clients as a founding owner, with a mission of improving resident safety in memory care. A Certified Dementia Care Practitioner (CDP) and Certified Marketing Professional in Seniors Housing (CMP), Aaron is uniquely qualified to provide memory care consulting services.  

Aaron completed his MBA from The George Washington University and holds dual undergraduate degrees in management and communications from Virginia Wesleyan University. He has served as chair of the Marketing Roundtable for Argentum, an advisory board member of the American Seniors Housing Association, a board member of Lincoln Healthcare Events, and judge for the Mature Media Awards. Aaron has presented at numerous conferences including Argentum, LeadingAge, Senior Living 100, NIC, AHSA, and Tony Mullen’s Advanced Senior Housing Sales Summit. He has also been an instructor for Argentum’s Executive Director Leadership Institute (EDLI). 

Kathy A. MacDonald has extensive global financial management experience including nearly 40 years in industry-leading companies. Prior to retiring in 2023, she specialized in operational finance, investor relations, crisis management, and strategic planning. Kathy most recently worked at Brookdale Senior Living as the Senior Vice President of Investor Relations (IR). In that role, she led the IR section of the public turnaround strategy and business initiatives, and successfully defended the company for two years of activist campaigns. In addition, she was recognized for her leadership in Environmental-Social-Governance (ESG) efforts, and was a speaker at a prominent industry conference. Prior to her years serving seniors, Kathy worked at Mead Johnson Nutrition as the Vice President of Investor Relations, where she ranked as a top “IR Professional – Food Sector” for five consecutive years. Previously at Mead Johnson, Kathy was the Asia regional CFO, based in Thailand, where she managed over 100 financial professional across 10 countries. Her experience also includes nearly 20 years with Bristol-Myers Squibb as a leader in operational finance in the pharmaceutical, medical device, office-based oncology, consumer and manufacturing divisions. She started her career as an auditor at PricewaterhouseCoopers, one of the big-four accounting firms.

Kathy is a retired CPA and Chartered Global Management Accountant. She graduated Cum Laude from Rider University with a Bachelor of Science. Having worked and lived abroad for seven years, she continues to enjoy traveling to previously unvisited countries.

In addition to her board service with Insight Memory Care Center, Kathy is a volunteer with pediatric oncology-hematology patients at a large regional hospital.

Sarah Mouser, CFP®, CTS™, CES™, CCFS®, ELA™ is the Director of Financial Planning at Cassaday & Company, Inc., an independent wealth management firm in Tysons Corner. As a CERTIFIED FINANCIAL PLANNER™ (CFP®), Sarah works directly with the firm’s financial advisory team to develop comprehensive strategies to help meet clients’ individualized planning needs and deliver integrated and holistic advice. While Sarah works with our clients in all aspects of their financial plan, she specializes in helping with estate and legacy planning, tax management, education planning strategies, and proactive planning on the topics of aging and dementia.

Sarah brings over 17 years of experience in the financial planning and investment management industry to the firm, working with high net worth professionals, business owners, and retirees. Having extensive experience in tax preparation, Sarah is also a Certified Tax Specialist™ as well as a Certified Estate and Trust Specialist™ (CES™), both achieved through the Institute of Business and Finance.

As a regular Forbes.com and Advisor Perspectives contributor, Sarah is able to share insight on planning topics most important to today’s investors. She has been quoted by prominent industry publications such as Barron’s and Financial Advisor Magazine, and has been called upon by leading industry outlets to speak to the nation’s top advisors.

Sarah is a member of the Financial Planning Association of the National Capital Area, as well as the Association of Certified College Funding Specialists® and National Institute of Certified College Planners®. She graduated with a degree in financial planning from Virginia Polytechnic Institute and State University (Virginia Tech), and is actively involved with the National Capital Region Chapter of the Virginia Tech Alumni Association. Sarah currently lives in Fairfax, Virginia with her husband David.

Ginger Noce is the co-founder of Silver Bridges Consulting, specialized consulting firm that helps families and their loved ones find the ideal senior living community and to transition seamlessly. Silver Bridges Consulting supports clients in the DC-metro area as well as across the country. 

Prior to launching Silver Bridges Consulting in June 2023, Ginger spent 30 years as a senior sales leader for organizations including FedEx, Corporate Executive Board (now Gartner) and 5 IT start ups. She is known as a results-driven leader with a proven history of transforming sales organizations, driving revenue growth, and creating a culture of coaching, accountability and continuous improvement. Her expertise is in building high-performing teams by focusing on people, process and performance management. She is an inspirational leader with an appreciation for rolling up her sleeves to close gaps and drive results. 

Ginger lives with her wife, Kristy Kennedy, of 30+ years in Washington, DC. They have 3 adult children. They are also volunteer puppy raisers for Canine Companions - a national organization that enhances the lives of people with disabilities by providing highly trained service dogs at no charge to the recipient. 

Ginger’s favorite quote: “People will forget what you said, they will forget what you did but they never will forget how you made them feel.”  Maya Angelou 

David is a seasoned professional with a deep-rooted passion for healthcare. A graduate of the University of Maryland and an MBA from George Mason University, his journey in the industry began in pharmaceutical sales before transitioning to senior care, where he discovered a profound connection to working with older adults. 

His inspiration traces back to childhood visits to his grandparents in Silver Spring, Maryland. Engaging in heartfelt conversations and playing catch with his grandfather fostered a love for the stories and experiences of older adults. 

Bringing over two decades of expertise in sales, marketing, operations, and business development, David joins Insight Memory Care Center’s board as a valuable asset. His leadership is complemented by a flair for public speaking, evident in his appearances on the Today Show, TEDx Stage, podcasts, national conferences, and webinars. 

Beyond his professional pursuits, David finds joy in supporting his daughter's All Star cheerleading events, officiating basketball games, and creating cherished memories during vacations with his wife. His holistic approach to life and work reflects a genuine commitment to making a positive impact in healthcare and beyond. 

Arvette Morgan Reid has worked as a Sales and Marketing professional for more than 20 years. She spent over fifteen years in the Senior Housing and Healthcare industry, where her tenure spanned the range of Independent Living, Assisted Living, Nursing Care, Dementia and Hospice Services. This spectrum of experiences now uniquely informs her current role as Marketing and Outreach Director with SEIA, a Forbes 100 wealth management firm, where she is working for the Thomas West practice and breaking new ground with the Lifecare Affordability Plan®, a pioneer service that bridges the gap between senior healthcare services and financial planning.

Prior to her years of working with seniors and their families, Arvette launched services worldwide as a Global Marketing Manager for the Oracle Corporation and other leading software companies. The transition from the technology world to the senior housing and healthcare world was rooted in a desire to return to the Washington, D.C. area, and to engage with senior adults, a passion established as a youth while visiting residents at Goodwin House in her hometown of Alexandria, Virginia.

Arvette’s deep commitment to civic engagement and local issues has long reinforced her success as a professional problem-solver and continues to enrich her diverse professional and personal networks.

Arvette holds a Bachelor of Science degree in Electrical Engineering from the University of Virginia and is a graduate of T.C. Williams HS. She has previously served on the boards of the Scholarship Fund of Alexandria and the Fairfax Women’s Soccer Association. Arvette currently serves on the boards of the Insight Memory Care Center in Fairfax and Senior Services of Alexandria, and is an active member of Jack and Jill of America, Inc.

Arvette lives in Burke with her husband and two children.

Brigid Reynolds is a Clinical Coordinator with the Memory Disorders Program. She received her Masters of Science in Nursing from the Catholic University of America in 1996 and a Bachelor of Science in Nursing from Emory University in 1989. Brigid is certified by the American Academy of Nurse Practitioners. Prior to joining the Memory Disorders Program Brigid's career focused on home care, primary care, and case management for elderly patients. Presently she is on Faculty at Georgetown University where she specializes in evaluating and treating patients with memory problems and is a Research Investigator conducting clinical trials of potential new treatments for Alzheimer's disease and related disorders.

I volunteer to serve as a board member at IMCC because IMCC offers valuable services to participants, their families, and the community. Cognitive, social, and physical stimulation are key to well-being, especially in the context of dementia. IMCC is about helping people to live at their best through engagement and connection and in doing so, brings hope for a brighter future to its participants. As a clinician, I’m honored to serve on the board because of the opportunity to lend clinical expertise aimed at promoting advancement of services critical to living well with dementia. With years of experience in dementia care and research, I’m hard pressed to think of anything worthier of my time. 

Sue Stadsklev’s career has included management, marketing and finance. She holds a B.A. from the University of Virginia and an MBA from Virginia Tech. She is currently a Financial Advisor with Cetera Wealth Partners, one of the leading independent wealth management firms with more than $34.5 billion in assets under administration as of September 30, 2023. At Cetera, Sue’s purpose is to deliver best-in-class financial advice to individuals and families with the intent of helping them achieve their version of financial well-being through Advice-Centric Experience TM. Previously, she was with Voya Financial, Inc., a firm recognized by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.

Her sense of duty and accomplishment have contributed to building her extensive professional networks and enabled long-term relationships with her clients.

Sue has served on the Board of Directors for Insight Memory Care Center since July 2020. She also serves as an adviser to Wheels to Africa, a non-profit in Arlington, where she has contributed to the collection of more than 15,000 bikes and donated to needy communities across the globe.

Cetera Branch Address: 8321 Old Courthouse Road, Suite 340, Vienna, VA 22182.

Cetera Wealth Partners is a region of Cetera Advisor Networks LLC. Securities and advisory services offered through Cetera Advisor Networks LLC, a Broker/Dealer & Registered Investment Adviser, member FINRA/SIPC. Cetera is under separate ownership from any other named entity.

Henry Tran is a board certified cardiologist and Assistant Professor of Medical Education (UVa.). He has over 20 years of experience in medicine. He is CEO of Sana Research which is an independent clinical trials site dedicated to neurological and cardiovascular disease trials. Dr. Tran is a fellow of the American College of Cardiology and the American College of Physicians. He has received awards for his teaching and been recognized as a “Top Doc” by Washingtonian Magazine. 

Dr. Tran is committed to community service and humanitarian work. He was volunteered on several medical missions in Vietnam throughout the TranTien Foundation.  

Dr. Tran grew up in McLean, Va. He majored in History at the University of Virginia and then received his medical degree from Georgetown University. He completed his internal medicine residency and cardiovascular disease fellowship at NYU. In his spare time, Dr. Tran enjoys playing tennis, cooking, and running after his toddler. 

John is a senior associate in ReedSmith’s Tysons office. He advises clients across multiple industries on corporate governance, corporate finance, and transactions, including mergers and acquisitions. John has significant experience representing buyers and sellers in acquisitions (asset and equity), as well as structuring joint ventures and drafting corporate governing agreements. He has also advised commercial multi-family and residential mortgage lenders through the regulatory issues inherent to closing corporate transactions in a heavily regulated industry.